the history
WE BELIEVE IT IS OUR UNIQUENESS AND DRIVE, OUR PECCADILLOS AND IMPERFECTIONS, THE THINGS THAT MAKE US DIFFERENT THAT BRING CREATIVES TOGETHER. BELIEF WITHIN YOURSELF SETS US APART. WE HOPE TO BE ANOTHER PROUD STITCH IN THE FABRIC OF THE CITY'S HISTORY
the people
FRUITSTAND WILL HIGHLIGHT THE HARD WORK AND DETERMINATION OF CREATORS ACROSS THE FIVE BOROUGHS AND THE WORLD.
the places
NEW YORK CITY IS A CENTER OF COMMERCE, CULTURE AND TECHNOLOGY BECAUSE OF THE VISION OF INDIVIDUALS WHO TOOK RISKS TO ACTUALIZE THEIR CREATIONS.
the bodegas
WE SEEK TO BUILD PRODUCTS THAT PAY HOMAGE TO PAST AND PRESENT, TO THOSE WHO ARE WORKING DAY AND NIGHT TO BUILD SOMETHING.
the journey
WE ARE A SMALL SHOP BUT LIKE EVERYTHING IN THIS CITY WE STRIVE FOR GREATNESS BUT REMEMBER THAT IT WILL BE THE JOURNEY THAT DEFINES US, NOT WHERE WE START AND END UP
the grind
OUR NAME REFERENCES THE STANDS SET UP ACROSS THE CITY, MANY TIMES BY FIRST-GENERATION AMERICANS WHO CAME TO THIS COUNTRY FOR A BETTER FUTURE. THEY PROVIDED THEIR COMMUNITIES WITH FRESH FOOD. WE WOULD LIKE TO PRESENT OUR COMMUNITY WITH THE FRUITS OF OUR LABOR.